Project Overview
Shelf Presence for a New Brand
Fern & Field launched with three serums and zero brand recognition. The packaging had to do the selling: soft-touch rigid boxes in botanical green, gold-foil monograms, and an unboxing sequence of tissue, sticker seal, and a handwritten-style thank-you card.
- The challengeGlass bottles in three heights needed one box family with shared inserts.
- Our approachWe engineered one adjustable insert, printed a physical prototype, and drop-tested it before production.
- The outcome5,000 launch kits shipped damage-free; the brand’s unboxing videos drove its first sellout.
Deliverables
5,000 rigid boxes, custom inserts, printed tissue, sticker seals, thank-you cards, and mailers.
Services Used
Custom packaging, label printing, sticker seals, and structural design.
Timeline
Prototype approved in week one; full production and fulfillment in three weeks.
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